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If your website’s color scheme is similar to others, it can confuse customers. Using a unique color palette helps your brand stand out from competitors. For instance, bright color schemes suit a brand with an energetic, fun, and youthful character.

Your website color scheme should reflect your brand personality. Therefore, red CTAs create a sense of urgency and entice interactions. Red contrasts the website color scheme more than green, allowing visitors to distinguish the CTA easier.Īdditionally, red evokes energetic, speedy, and passionate emotions according to color psychology. It can be text, image, or button.Ī study shows that red works better for a CTA button than green.

If important elements like call-to-actions (CTAs) stand out, visitors are more likely to interact with them.Ī CTA is a part of a website that compels visitors to perform an action leading toward a conversion. Picking the right website color scheme can influence your visitors’ decisions.

A conversion happens when a visitor performs a desired action on your website, such as purchasing a product or filling out a subscription form. Here are three reasons why website color schemes are essential: Boost ConversionsĪccording to a study, adjusting your website color scheme can boost conversions by up to 24%.

How to Find Exact Color Schemes on a Website?Īlthough colors are often regarded for aesthetic purposes only, picking the right palette brings additional benefits to your site.

How Many Color Schemes Should a Website Have?.

Why Are Website Color Schemes Important.

See the W3C color names for a full list of color names or look for (W3C) in the table below. For example, in HTML tags and CSS that use color codes, you could use "red" instead of "#FF0000". With these colors, you can also use the color name.

All questions relating to CSS and HTML colors.īelow are some common color names and codes.

How to change the font type, size, and color on a web page.

They can also reference exact colors in photo editing programs like Adobe Photoshop. These color codes can change the color of the background, text, and tables on a web page. There are 16,777,216 possible HTML color codes, and all are visible on a 24-bit display. For example, in the color red, the color code is #FF0000, which is '255' red, '0' green, and '0' blue. HTML color codes are hexadecimal triplets representing the colors red, green, and blue (#RRGGBB).